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RepriceIt vs NeuroPrice: A comprehensive review

Written by Peter Valley on Oct. 17th 2023

Amazon repricer showdown: The first deep analysis of how RepriceIt compares to NeuroPrice. Features, pricing, and lots more.

In this (detailed) article:

What is a "repricer"?
How much will choosing the wrong repricer cost you?
How do repricers work?
Do you need to use repricing software?
What is RepriceIt's claim to fame?
What is NeuroPrices's claim to fame?
Overview of RepriceIt's features
Overview of NeuroPrice's features
What are the downsides of RepriceIt?
What are the downsides of NeuroPrice?
How much does RepriceIt cost?
How much does NeuroPrice cost?
How to reprice with RepriceIt
How to reprice with NeuroPrice
Five reasons NeuroPrice beats RepriceIt

The great "NeuroPrice vs RepriceIt" debate: Who wins?

This review of each tool is the product of approximately 16 hours of study and writing. Be prepared for a level of depth and detail that is not normal with any software comparison article. I wanted to make this the definitive record of how RepriceIt compares to NeuroPrice.

Spoiler: At the end, a winner is declared. And it's NeuroPrice (for some very serious reasons that we're about to cover). But I gave both tools a fair shot.

What is RepriceIt's claim to fame?

Now let's get down to the specifics of RepriceIt and NeuroPrice...

In a world with over 30 repricers, how does RepriceIt stand out? Why do some sellers choose RepriceIt over every other tool?

The answer is very simple: RepriceIt is the cheapest repricer on the market.

This is a very appealing detail for many sellers, and the reason that RepriceIt is among the most popular Amazon repricers.

What is NeuroPrice's claim to fame?

NeuroPrice's bragging rights are very different...

NeuroPrice has a couple taglines in its advertising, that capture what sets it apart from other repricers:

"The first Amazon repricer with no data blindspots."

and,

"The precision of manual repricing with the automation of repricing software."

I won't spoil the ending, but these capture how NeuroPrice built its reputation: Being the first repricer that doesn't rely on Amazon's API, which allows it more options on the data it gets and greater range in how it can reprice your inventory.

Specifically, this means:

1. No FBA blindspots (more on that in a moment).

2. Ability to compare your price to the 2nd & 3rd lowest offer (MF or FBA).

3. Working inside Amazon Seller Central. All the repricing updates happen on this page.

As advancements in repricing go, it's pretty incredible, and sets NeuroPrice apart from the rest.

The story behind RepriceIt

RepriceIt was founded (as far as I can tell) in 2007. It's one of the first Amazon repricing tools to exist, and it's remained remarkably consistent over the years.

In fact, in the 15+ years since it launched, the website has barely changed. And the prices haven't changed at all (exception being they added a couple extra tiers for inventories of over 20,000 SKUs).

So RepriceIt's legacy is essentially, "The world's cheapest and most consistent repricer."

(Looking at their original website in 2007, it's hard to believe how little has been updated. Even their FAQ page is essentially the same).

The story behind NeuroPrice

Unlike most software (which is a pretty boring subject, generally), NeuroPrice actually has a real, somewhat dramatic "story."

So the story goes, in 2015, founder Peter Valley found a repricer who claimed they had no data blindspots (if you're not familiar, more about these blindspots in a minute...).

This was 3 years after Amazon imposed these blindspots on all repricers, scouting apps, and listing software. Valley had been repricing his book inventory by hand, waiting for a repricing tool that specifically didn't have any FBA-price blindspots.

After speaking with their developer and getting confirmation they in fact were the only repricer with no missing pricing data, Valley signed up. His sales doubled almost immediately.

Pretty soon it was "textbook season" and as sales came in, he decided to do an audit of the repricer - comparing what it should be doing with the actual price changes it was making. What he found was that a large percentage of his inventory was being underpriced specifically due to the FBA blindspot. He estimated his losses as "in the thousands."

NeuroPrice, as Peter Valley described, was part of his "revenge" against dishonest repricing companies.

So, what is a "repricer"?

Before diving in, let's back up and explain some basics about Amazon repricing tools...

In the Amazon world, a "repricer" is the term used to describe software tools that automated the process of editing and updating your prices.

The idea is this: Prices fluctuate frequently on Amazon. In one day, the price of an item can change literally hundreds of times. In order to get sales, sellers have to edit their prices frequently or risk their listings getting buried by competitors.

But repricers don't just lower prices. They should be raising them too. As competitors sell out, prices can rise. The role of a repricer is also to raise prices to maximize your profits.

Fun fact: I combed the internet and found there are over 30 Amazon repricing tools available. That's an incredible number.

Don't all repricing tools do the same thing?

It can be difficult to determine what the difference is between repricers. They all claim to have some unique features that no other repricer has, but it can be very challenging to determine what these "features" actually do.

When I was testing the majority of the 30+ tools on the market, it quickly became clear that there is very little substantial difference between most repricers. Every tool tries very hard to separate themselves from the crowd by claiming one small unique feature or another, but when you clear away all the noise, they all have the same basic settings in common.

The basic formula for all repricing tools is this:

1. You tell it what price to compares yours to (e.g. "lowest FBA offer")

2. You set a repricing rule based on certain characteristics (e.g. "Best seller rank," SKU, condition, etc).

3. You tell it what inventory of yours to apply that pricing rule to.

4. The repricer automates the process.

There are variables between repricers like frequency of repricing, speed of repricing, special pricing "algorithms," or "artificial intelligence"-based repricing.

However, despite my best efforts (and many emails to many repricing tool companies), I never received a satisfying answer as to how most of these "proprietary features" converted to more revenue for my Amazon business.

How is it possible there is so much uniformity among tools? Why hasn't there been any significant innovation in this area for a decade or more?

The simplest explanation is that Amazon limits what repricing tools can do, by heavily regulating what is called their "API" (application programming interface). This is tech-speak for how Amazon (and other tools) grants access to their pricing database.

The API tells repricers (and scanning apps, etc) what they can and can't do. If a repricer decides to be API dependent (which is the easiest option, from a programming perspective), then they must play by the rules.

It's these constraints that explain why most repricers can't do everything you want them to. So as I cover the various pros and cons of NeuroPrice and RepriceIt, keep in mind that when there's a limitation in any repricing tool, usually the API is to blame.

How much will choosing the wrong repricer cost you?

Repricing is the one aspect of an Amazon selling business that, if done wrong, can be very expensive.

It's where a lot of the money is made - and lost. You can look at repricing as "where the rubber meets the road" with any Amazon business.

Look at the benefits of a good repricer (or the losses of a bad one) in terms of compounded losses.

Here's what I mean:

Let's say you have an inventory of 1,000 items. And let's say you're using repricing software that has one missing feature, or data blindspot, that has a small impact to your profits of just $5 per day. It could be a repricer's inability to raise prices precisely, or being unable to match the lowest price in some instances (aka a "blindspot").

That small defect impacting your repricing "just a little bit" compounds to cost you $150 a month. Which is $1,800 a year. And it keeps compounding, day after day and month after month.

There is no such thing as a "small" error or "a little" imprecision when it comes to repricing.

How do repricers generally work?

Okay, now that we know what repricers are, and why repricing is important - how do they actually work? What's the process to go from signing up, to repricing your inventory?

First, every repricing tool I've looked at offers a free trial for anywhere between 7 and 30 days. So you can try out any tool without paying for anything.

Back to how they work...

Once you start your trial, the next step is to connect your Amazon account (I'm only aware of one repricing tool that doesn't require this). It's a little weird to grant access to your personal Amazon account to some anonymous software tool, but it's required (again, for most).

Next, you're usually prompted to create settings that govern how the tool reprices your inventory. I described this above, but basically involves creating a series of "if this, then that" rules for the repricer to follow.

Along with this, there is usually an option to view all your inventory within the repricer, in some kind of organized table or "user interface." All of this happens outside of Amazon, in a 'web app" (i.e. the repricer's website).

Once you set your repricing rules, generally you create a pricing schedule. This is where you tell the tool how often to reprice your inventory.

Then you activate the repricer, and it does its work silently in the background.

I'll get into how NeuroPrice and RepriceIt each differ from this format, but more or less this is the template most repricers use.

Do you need to use repricing software?

If you're running a small Amazon business - every dollar counts. Since the cheapest plan for the cheapest repricer in the world (spoiler: It's RepriceIt) is still $10 a month, you'd be right to ask: Is a repricer absolutely necessary?

First of all, if you can't afford it, then you can't afford it. It's absolutely possible to manually reprice your inventory (and actually, there are benefits to repricing yourself).

But repricing software is one of those "second tier" expenses, i.e. not 100% necessary, and you can run a reselling business without it; but any repricer should theoretically pay for itself very quickly, and you should upgrade.

But how do you know when it's time to upgrade?

There's no definitive, objective answer for when it's time to switch to automated repricing. That's going to be a personal decision that depends on factors like how much money you have, and how much you feel your time is worth.

But here's a couple factors to consider:

Your inventory size: Repricing becomes very challenging once your SKUs exceed 100 or so. It's possible to reprice inventories much greater by hand (I've done it), but the time required is pretty massive. It requires clicking over to Amazon for every single item to review competing prices, Keepa charts, and more. It's incredibly time consuming.

Your available funds: Since any repricing tool should theoretically make you more than it costs, if you have the money - you should be investing in a repricer.

Overview of RepriceIt's features

As stated, there is probably 90% overlap between the features of Amazon repricers.

I'll add screenshots below, but here's a partial list:

1. Compare New-to-New or Used-to-Used only.

2. Exclude Acceptable condition offers.

3. Don't compete with "Just Launched" sellers.

4. Don't compete with sellers below a certain feedback score.

5. Set a minimum price "floor" and a maximum price "ceiling."

6. Exclude items from being repriced based on SKU.

7. Apply pricing rules to Merchant Fulfilled or FBA.

8. Set a default price when there are no other competitors.

9. Compete against Buy Box, lowest overall price, or use what they call "Intelligent Pricing." Very possible I missed something, but I saw nothing to indicate what "intelligent repricing" does. I chose to not trust it for that reason.

10. Price above or below the target price, by a percentage or dollar amount.

....and more.

As the cheapest repricer, it covers the bases for what you need from a basic repricer. Here are some images from inside RepriceIt so you get a better idea:

Overview of NeuroPrice's features

Like RepriceIt, NeuroPrice has all the basic features you need from a repricer. But it also has a couple of additional, and pretty significant features.

Here's a partial list:

1. higher, lower, or match the “source price” (the price you’re comparing your offer to)
2. Price against the lowest merchant fulfilled price, 2nd lowest MF, 3rd lowest MF, lowest FBA, 2nd lowest FBA, 3rd lowest FBA, used Buy Box, or new Buy Box
3. Price certain SKUs (or partial SKUs) only, or exclude certain SKUs
4. Price based on fulfillment channel (Merchant Fulfilled or FBA)
5. Price by Sales Rank (preset ranges, or a custom range)
6. Exclude Acceptable condition
7. Price against same condition or better only
8. Compare new to new or used to used condition only
9. Never raise price more than a set dollar amount or percentage
10. Never drop price more than a set dollar amount or percentage
11. Never drop price below a fixed price
12. If no competing offers, price at $___
13. Price below Amazon’s offer by a dollar amount or percentage

14. Stay within the min/max price columns inside Amazon

15. Ignore competitors by by feedback score

16: Ignore competitors by seller name

17. Ignore lowball competitors (this is a huge one I haven't seen anywhere else)

18. "Do not reprice if fewer than ___ competing offers"

19. Many fallback options (how to price if the reference price doesn't exist)

...and a few more.

Here are some photos (not a lot to show because all settings are in one place):

NeuroPrice competitor-based repricing settings

Sidebar: What are "repricer blindspots"?

If you don't know what I'm about to cover, and you're using most repricing tools, this might not be easy to hear. But it's important to understand this as we analyze both RepriceIt and Neuroprice, because ultimately it's what gives one the advantage over the other.

All repricing tools (except for one, as I'm about to share) have two types of pricing data that they cannot access. Aka "blindspots."

These blindspots result in inventory being priced incorrectly, or be skipped and not repriced at all. This is important, because this has a direct impact on your profits - costing you money through inventory priced too low, or inventory simply not being priced.

Here are three of the most important blindspots:

#1: The FBA Blindspot. This is caused by Amazon not sharing any offer that's not priced among the lowest-priced 20 offers. Theoretically items priced this high wouldn't matter for your repricing, except for one detail: FBA offers tend to be priced higher than non-FBA offers. And many of them are priced above the lowest 20. That means many FBA offers are unable to be "seen" by repricers. And if you're selling something with the lowest FBA offer in this blindspot, then your repricer won't know what to do. It's as if that competing FBA price didn't exist at all. Which means trouble.

Imagine this common scenario: a book with 20 offers priced between $7 and $12. And the lowest FBA offer is $13. Since it's not in the lowest 20, Amazon won't share it with your repricer. So your offer will probably get underpriced (not just ignored).

#2: The "Bundle Blindspot." This is caused by a weird aspect to how Amazon passes its pricing data to repricing tools. When a tool like RepriceIt says "hey Amazon, tell us the lowest 10 offers so we can reprice this item." Amazon doesn't simply share the lowest 10 prices. It uses a secret formula to "bundle" similar offers together, and shares 10 "groups" of offers. Each "group" can represent between 1 and several actual offers.

Confused yet? It's okay, because all this means is that this "bundle blindspot" prevents repricers from being able to compare your price to anything other than the lowest price. The lowest price is the only price software tools can see with certainty.

This is why no repricer (except for one) will allow you to set a rule that says (for example) "price 10% above the 2nd lowest price" (or anything that doesn't involve the cheapest competing offer). They don't offer it not because every seller isn't clamoring for it. They don't offer it because they can't - due to this blindspot.

#3: The "Used/New Blindspot": This is a strange one, where Amazon does not allow repricing tools to compare Used condition offers to New condition, and vice-versa. This prevents repricers from insuring that any Used condition inventory is priced below New.

Keep these three blindspots in mind as this comparison continues. It should factor heavily into what repricer you choose - and which one I declare the winner at the end of this article.

repricers covering up the blindspot issue

What are the downsides of RepriceIt?

I actually signed up and used RepriceIt, so I'll give my personal opinions on what areas I see as being inferior to NeuroPrice (and NeuroPrice also has some downsides too, and I'll get to those...).

#1: Confusing settings. After over 15 years in business, I would expect RepriceIt would have simplified the process of creating settings and "pricing templates." As it stands, the various features are spread across seven pages, making it dizzying to track.

#2: You have to connect your Amazon account. Minor gripe here, but having to grant RepriceIt access to my Amazon account is a cumbersome step. I'm not paranoid about them doing anything shady with my account, but I would strongly prefer to avoid this when I'm using any software tool.

#3: It forces you to only price against the lowest price offer. This is the biggest grievance of all. RepriceIt (and almost every other repricer) makes you anchor your updated price to the lowest price only. This inherently trends your price downward. There's nothing special about the lowest price, and I frequently price against the 2nd, 3rd, 4th, or 5th lowest offer (or sometimes even beyond). This is simply not possible with RepriceIt.

Repricing should be about both lowering and raising prices, but RepriceIt doesn't have the precision or range to make that possible with any accuracy.

#4: RepriceIt can't factor in your inventory cost: This is a huge oversight, and possibly the main reason RepriceIt is so cheap compared to other repricers. There's simply no way for RepriceIt to know how much you paid for an item. This means inventory you got for free or $1 is being repriced the same way as inventory you paid $20 for.

NeuroPrice, on the other hand, has a feature to honor the min/max prices inside Amazon (you set these when you list your inventory, and it's where you enter your buy cost and minimum selling price). So protecting your buy cost is covered, and this guarantees you'll never lose money.

#5: The FBA blindspot. This might be #5 on the list, but it's #2 in terms of its impact on your profits. The FBA blindspot was explained elsewhere in this article, but to recap: It's a restriction Amazon makes on all software that limits what FBA prices it shares.

In super-specific terms, if there are more than 20 other sellers selling the same item, and the lowest FBA price is above the 20th lowest-priced offer (as often happens), then that FBA price is invisible to your repricer.

Spoiler, but NeuroPrice doesn't have this blindspot. So as an FBA seller, it's hard to accept that a certain percentage of my inventory will not be repriced correctly with RepriceIt. It's not their fault exactly, it's just a limitation of how they choose to get their data.

To their credit, unlike most repricers, RepriceIt admitted to the blindspot in this email:

#6: The Used/New blindspot. RepriceIt cannot ensure that your New condition inventory is priced above your Used inventory, and vice-versa. This results in inventory either being overpriced, or underpriced, depending on its condition.

What are the downsides of NeuroPrice?

Despite having more features and repricing range than RepriceIt, NeuroPrice has some downsides.

#1: It's slightly more expensive. I'll explain a minute why I think the benefits of NeuroPrice will more than offset the marginal extra cost, but there's no way around it - NeuroPrice costs a little more.

Update: The next downside is now outdated / obsolete. NeuroPrice has added a scheduling feature, very similar to RepriceIt's. This makes NeuroPrice as automated as RepriceIt, and removes the only non-price benefit that RepriceIt had over NeuroPrice.

#2: Missing full automation: With RepriceIt, you can schedule automated repricing, This means your inventory is automatically repriced multiple times throughout the day. With NeuroPrice, you have to click the "Reprice" button to reprice your entire inventory.

Personally, I think repricing anything more than twice a day is excessive, and two clicks a day is a small price to pay for the benefits of NeuroPrice. But this detail will be a dealbreaker for any sellers who need a totally hands-off approach.

How much does RepriceIt cost?

RepriceIt has seven pricing tiers, based on the number of SKUs in your inventory. Here they are:

Basic (1 - 500 SKUs): $9.95/month

Basic+ (501 - 2000 SKUs): $16.95/month
Merchant (2001 - 5000 SKUs): $24.95/month
Merchant+ (5001 - 10,000 SKUs): $29.95/month
Pro (10,001 - 20,000 SKUs): $39.95/month
Pro+ (20,001 - 50,000 SKUs): $59.95/month

Premier (50,001 - 100,000 SKUs): $79.95/month

As covered, these prices put RepriceIt as the cheapest Amazon repricing tool.

How much does NeuroPrice cost?

NeuroPrice has a more streamlined pricing structure:

1 to 500 SKUs: $17/month

500 to 2,000 SKUs: $27/month

Unlimited SKUs: $47/month

Which one is cheaper? A cost comparison

Clearly RepriceIt is the cheaper option. (But I would argue, there's more to this story...)

First, let's look at how much more NeuroPrice will cost you based on your inventory size:

1 to 500 SKUs: $7/month more than RepriceIt.

500 to 2,000 SKUs: $12/month more.

2,000 to 5,000 SKUs: $22/month more.

5,000 to 10,000 SKUs: $17/month more.

10,000 to 20,000 SKUs: $7/month more.

Bigger than this, and RepriceIt starts to cost more:

20,000 to 50,000 SKUs: RepriceIt is $13/month more.

50,000 to 100,000 SKUs: RepriceIt is $33/month more.

Here's where I'm going to point out how "cheaper" can actually be more expensive...

There are a couple of features of NeuroPrice that virtually guarantee it will extract more revenue from your inventory than RepriceIt - much more than the extra $7 or $12 or $22 more you might pay (depending on your inventory size). In other words, it costs more to not have access to these features, which actually makes RepriceIt the more expensive option.

The two obvious ones are:

1. No FBA data blindspots

2. Being able to target higher priced competitors (not just the lowest)

Since both of these result in NeuroPrice extracting more profit from a certain portion of your inventory, it literally means more cash in your pocket.

How much more? Impossible to quantify, but let's say your inventory is 1,000 units. And let's say each of these two features converts to an extra $5 per day. That's $300 extra revenue per month that you're extracting from the same inventory vs RepriceIt. What if each one only extracts $2 per day (a pretty absurdly low number, in my opinion)? That's still $120 a month.

And you're only paying $12 to get that extra $120. The conservative math favors NeuroPrice, any way you run the numbers.

Getting started with RepriceIt: The steps

You first sign up with RepriceIt through their website. You create a monthly billing agreement with PayPal, and the free trial is 30 days.

Next, you connect your Amazon account. This part is a little annoying and can be confusing, but in theory, a few clicks and you're done.

You're directed immediately to a FAQ page, with tutorials on getting started.

From there, you're mostly on your own. Next step is navigating to the dashboard with all your settings. I mentioned earlier that the dashboard is spread across 7 pages, so it's easy to get lost.

If you're curious, here is my 2-minute video showing the inside of your RepriceIt account, along with all the settings:

Getting started with NeuroPrice: the steps

Getting started with NeuroPrice is pretty straightforward.

You start your free trial with any bank card (no PayPal option yet) and are immediately directed to an onboarding page with a "welcome" video and the steps to start (see screenshot below).

Right away this is a better process than RepriceIt, since the steps to get started are laid out in a very linear format.

First step from there is to install NeuroPrice. There's a link to the Chrome store page, where NeuroPrice installs with one click.

Since there's no need to connect your Amazon account, you can jump right in and set up your pricing rules.

To do that, you head to your Manage Inventory page inside Amazon Seller Central. NeuroPrice is embedded right at the top, with all the settings and controls in one place.

The last step before repricing is to head to the Preferences page (link is in the top right corner of the page) and make sure certain columns are visible. NeuroPrice requires the activation of a few columns (like the Product Category, SKU, and the min/max price columns) in order to do its work. Check a few boxes and you're good to go.

We haven't even started repricing yet, but we are already seeing a huge advantage over RepriceIt - a clear, linear process to get started, no multiple pages to jump between, and no need to connect your Amazon account. Pretty cool.

The process of repricing with RepriceIt

Back to RepriceIt... Once you're signed up and have connected your Amazon account, you're ready to create some pricing templates (aka repricing rules) and start pricing.

RepriceIt can be slightly confusing, but let's go through how to navigate the setting as I understood it during my test. I'll go one page at a time...

Repricing Settings: You can think of this as your "global" settings - the rules that govern all pricing for all your inventory. Since there's no opportunity to check your prices before they go live, you'll want to take this slowly and carefully. There's about 30 total options you'll need to make a decision on.

Item settings: As I understand it, this is the page where you set rules that apply specifically to each "template" or pricing rule. For example, which sales rank should apply to the template.

Schedules: This is where you tell RepriceIt how often to run each pricing template. You can have up to 20 repricing schedules. Each one can run up to multiple times per day.

Exclude items: On this page, you tell RepriceIt which inventory items you don't want repriced.

Once everything is set, you hit "RepriceIt Now" and set the repricing in motion.

It can be a little nerve wracking using a repricer for the first time. You're never going to be 100% sure you set the settings right, or that it's repricing exactly how you want it to. That's normal. Just keep a close eye on the results, and tweak as needed.

Lastly, there's a "Repricing Reports" page, where you can review the before/after prices to see exactly what price changes RepriceIt made.

The process of repricing with NeuroPrice

You have NeuroPrice installed, so here's how to get started repricing...

All of NeuroPrice's settings rest at the top of the Manage Inventory page inside Seller Central. The settings are in two parts:

Global settings (at the top): These are settings that govern the rules - meaning, they apply to every rule you set. This is where you create settings like which conditions to reprice (and what to skip), how to price when you have no competitors, how far to stay below Amazon, if it should factor in your buy costs, etc. Everything is intuitive and easy to understand.

Advanced settings: These are interesting settings that are relevant to many sellers, but are kept in a separate "Advanced" part of the interface in order to keep NeuroPrice simple. The NeuroPrice training describes these as "optional."

Pricing rules (below): These govern how different batches of your inventory are repriced, based on Sales Rank, SKU, or inventory age (or all three). For example:

"For every Book, with a sales rank of 250,000 to 500,000, price 10 cents below the 3rd lowest FBA offer."

You can set an unlimited number of rules.

If you're coming from another repricer, you might start to celebrate at this phase. You haven't even repriced yet, but setting the rules is so much easier than every repricer I've used. It's literally the only one that doesn't force you to navigate settings on multiple pages (as mentioned, RepriceIt has seven pages).

Now it's time to reprice, and you have three options:

1. Reprice The Page

2. Reprice Everything

3. Schedule

What is "Reprice The Page"? Since NeuroPrice reprices on the Manage Inventory page, you have the option of repricing one page of inventory at a time. A page can either be 10 items, 25, 50, 100, or up to 250 (you can set this number on the Preferences page). This option is for sellers who want to take a slower and more measured approach to repricing. Specifically, those who want to review all price changes before making them live on Amazon.

If you choose this option, NeuroPrice edits an entire page's worth of prices (at a rate of about 1 minute per 100 items), then gives you an audit of how many prices were raised, how many lowered, and the before & after price for everything. This lets you review everything at a glance. If it looks good, you save the changes, locking the prices in. Then go through the rest of your inventory one page at a time.

But that's not the "normal" way to reprice. The "Reprice All" option reprices your entire inventory with a single click. You can watch NeuroPrice essentially "hijack" your Manage Inventory page, and make the price changes right on the page in real time. Kind of fun.

Lastly, the "Scheduled Repricing" option. Similar to RepriceIt, you can set NeuroPrice to reprice your inventory invisibly in the background, at intervals of 4 hours, 8 hours, 12 hours, or 16 hours.

And there you go: Your inventory is repriced.

Declaring a winner: Which repricer is better?

I've tried to keep my review pretty balanced up to this point, but it may be obvious who the winner is.

NeuroPrice far and away beats RepriceIt as the best Amazon repricer.

I respect RepriceIt's longevity, but its failure to innovate means the "new kind on the block" - NeuroPrice - has left the old, legacy repricers in the dust.

Five reasons NeuroPrice beats RepriceIt

Reason #1: NeuroPrice has no FBA Blindspot

If you're an FBA seller using any other repricer, there is a 100% chance you're losing money to this blindspot. Almost no software companies even admit this blindspot exists, and they hope you don't find out. It's simply negligent for any FBA seller to ignore the impact this can have on repricing. If you care about maximizing your profits (and who doesn't), there's simply no excuse to not switch to NeuroPrice immediately.

Reason #2: NeuroPrice lets you target 2nd & 3rd lowest offers

#1 impacts FBA sellers only, but this impacts all sellers. If you're using any reprice that's not NeuroPrice, your prices are getting unnecessarily forced downward. No repricer besides NeuroPrice can raise prices with frequency and precision that NeuroPrice can.

Other repricers essentially tie your inventory to your lowest priced competitor like a rusty anchor, and drag you down with them.

NeuroPrice is the only tool that can compare your offer to higher priced offers, letting you raise prices (when the situation calls for it). This is an essential feature that in a very direct way means more profit for sellers.

Reason #3: NeuroPrice let's you factor in your buy cost

This one is significant. When you list an item for sale, you can enter your minimum and maximum price. This generally factors in buy cost, fees, etc, and sets a "floor" that you can never reprice below.

NeuroPrice has a check box that will force all prices to stay inside these boundaries. That means even if you totally mess up your repricing rules, your costs are protected.

This is a long way of saying, NeuroPrice makes it impossible to lose money on your inventory.

Reason #4: NeuroPrice is dramatically simpler than RepriceIt

If you're already using RepriceIt and have it figured out, this won't matter to you as much. But if you're starting from the beginning, this is a pretty big deal. NeuroPrice has every setting in one confined space, and every setting is clearly described so there's no confusion.

And to make it extra simple, NeuroPrice reprices inside Amazon itself. Just about every seller is already acquainted with Amazon Seller Central, so this massively reduces the friction of repricing.

Reason #5: NeuroPrice let's you see all price changes before committing

This won't appeal to most sellers (who probably just want things as automated as possible), but it's cool that NeuroPrice has an option for sellers who want to review all price changes before they get locked in.

Reason #6: NeuroPrice raises your prices more than RepriceIt

This is related to some of of the other reasons above, but deserves its own section because its so important.

NeuroPrice gives you more range in what competing offers you can compare your listings to. This results in higher selling prices for your inventory than RepriceIt - a huge selling point.

items after being repriced by neuroprice

The final word on the NeuroPrice vs RepriceIt debate

I tried to give the most in-depth comparison of these two tools ever attempted. I hope you got lots of value out of this, and that NeuroPrice changes your Amazon business.

The main takeaway I would offer: NeuroPrice has features that directly translate to more profit for your Amazon business. And that's the most important distinction a repricer can offer.